DEERFIELD, Ill. — Nabisco, the makers of Honey Maid graham crackers and Teddy Grahams, is defending its promotion of homosexuality in a recent commercial entitled This is Wholesome.
The 30 second commercial begins with a man bottle-feeding a baby, presumably the child’s father. Moments later, another man bends forward and kisses the baby on the head. The commercial then displays the men, the child’s two “fathers,” taking the baby for a walk. The scenes that follow show various families enjoying time with their children, often around Honey Maid graham crackers or Teddy Grahams.
“No matter how things change, what makes us wholesome never will,” the voiceover states. “Honey Maid: Everyday wholesome snacks for every wholesome family. This is wholesome.”
However, when some viewed the advertisement, they contacted Nabisco to complain, stating that the commercial was far from “wholesome.”
“Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin,” stated the Christian organization One Million Moms. “There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word ‘wholesome.’ This is truly sad. If this is what Honey Maid thinks is wholesome, then my family will no longer purchase Honey Maid or Nabisco products.”
Others wrote to the company to state that the commercial was “horrible” and “disgusts [them],” and that viewers “do not approve” of its message.
But Nabisco released another advertisement this week in response to the outrage, defending its actions and defying those who expressed disapproval.
“[W]e asked two artists to take the negative comments and turn them into something else,” a new commercial entitled Love outlines.
Footage then shows two young women rolling up printouts of the complaints sent to Nabisco and gluing them together to form the word “love,” written in cursive.
The company then claims that it received over ten times as many positive comments about the commercial, and likewise rolled up the printouts to surround the complaints.
“Proving that only one thing really matters when it comes to family: love,” the advertisement states.
Reaction to the new commercial has likewise been mixed.
“Amen, amen, amen. So tired of judgment and hate. Love is wholesome,” one commenter named Becky wrote. “I can’t run to the store quickly enough to buy Nabisco.”
“Do not support companies using sin to promote their products,” another named Nancy stated.
“[There is] nothing wholesome about promoting something that is an abomination in the eyes of God and a perversion of nature” a third commenter named George wrote. “It’s not being hateful; it’s being factual.”
“Just because something is legal doesn’t make it wholesome,” said a viewer named Brandon. “And this wasn’t. So long, Nabisco!”