TUPELO, Miss. — A number of Christians are expressing concern after a popular cereal company recently used Tony the Tiger in a print advertisement promoting “gay pride.”
“Wear your stripes with pride,” an advertisement featuring the Frosted Flakes icon, was reportedly published in the Atlanta, Georgia pride guide last month to coincide with the city’s homosexual pride march and festival. Kellogg had served as one of the sponsors for the event.
“At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged,” the advertisement reads.
It also provides a seal noting that Kellogg had been recognized by the homosexual advocacy group Human Rights Campaign as one of the “best places to work” because of its “LGBT equality,” as well as a K-Pride and Allies logo.
Since the Tupelo, Mississippi-based Christian activist organization American Family Association posted the advertisement on its Facebook page on Friday, the status has received nearly 700 comments, the majority of which are disappointed consumers.
“Goodbye Kellogg’s, you’re not so greaaattt!!! anymore,” one commenter named Maria wrote.
“Tony the Tiger needs to be worrying about kid’s nutrition, not adult sex lives,” said another named Aimee. “This is perverse.”
“What I cannot understand is why can’t they all just be neutral,” added a commenter named Maria. “They can still hire people who are gay, no one said that they could not, but they also could just stay out of promotions and stuff and just say we are neutral.”
In addition to Frosted Flakes, Kellogg is also the maker of Fruit Loops, Rice Krispies, Apple Jacks and Special K, as well as Pop Tarts, Eggo waffles and Nutri-Grain granola bars.
But Kellogg is not the first cereal company to openly express its support for homosexuality. As previously reported, in 2012, General Mills announced its support for same-sex “marriage” and its disdain for any laws that would attempt to prevent it. CEO Ken Powell appeared at a Minnesota homosexual pride event declaring his opposition for a then-proposed state constitutional amendment that would enshrine marriage as being solely between a man and a woman.
Ken Charles, General Mills’ Vice President of Diversity, also issued a letter throughout the company, outlining that he believed homosexual “marriage” would benefit employee productivity, and that if the amendment passed, it would be more difficult to retain skilled workers.
“I am proud to see our company join the ranks of local and national employers speaking out for inclusion,” Charles stated. “We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy – and as a Minnesota-based company we oppose it.”
General Mills markets well-known cereal brands such as Cheerios, Wheaties, Chex and Total. It is also responsible for products from brands like Yoplait, Pillsbury, Betty Crocker, Hamburger Helper and Green Giant.
Kellogg and General Mills join a plethora of companies that have actively promoted homosexuality, including Starbucks, Nabisco, Betty Crocker, Campbell’s and Burger King.