At a homosexual pride event last week in Minneapolis, Minnesota, CEO Ken Powell declared that he opposes a marriage amendment that is slated to be on the ballot this November, which would enshrine the Biblical definition of marriage in the state constitution.
Ken Charles, General Mills’ Vice President of Diversity, also issued a letter throughout the company, outlining that he believed homosexual “marriage” would benefit employee productivity, and that if the amendment passed, it would be more difficult to retain skilled workers.
“I am proud to see our company join the ranks of local and national employers speaking out for inclusion,” Charles stated. “We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy – and as a Minnesota-based company we oppose it.”
“[The General Mills position] thrust the company into a war against marriage that goes against the beliefs of an overwhelming majority of their customers and the best interest of their shareholders,” stated John Helmberger of Minnesotans for Marriage. “It’s ironic and regrettable that a corporation that makes billions marketing cereal to parents of children would take the position that marriage should be redefined.”
General Mills markets well-known cereal brands such as Cheerios, Wheaties, Chex and Total. It is also responsible for products from brands like Yoplait, Pillsbury, Betty Crocker, Hamburger Helper and Green Giant.
While homosexual “marriage” is already prohibited in the state, citizens believed the amendment was needed to protect themselves from activist judges.