WASHINGTON —  A Christian family organization is calling for a national boycott of the iconic dessert mix company Betty Crocker for its support of homosexual marriage.

In July of this year, after the state of Minnesota legalized same-sex unions, the company donated custom cakes to three homosexual twosomes for their “wedding” reception. Company spokesperson Laura Forero told Minnesota Public Radio that the image of Betty is continually undergoing an evolution, but that Betty Crocker is committed to “diversity” and “inclusion.”

“Celebrating these three families today seemed very appropriate as Betty celebrates all families,” she stated.

Betty Crocker is owned by General Mills, which declared its support for homosexual “marriage” a year ago. As previously reported, at a Minnesota homosexual pride event in June 2012, CEO Ken Powell declared that he opposed a marriage amendment that was slated to be on the ballot, which would enshrine the Biblical definition of marriage in the state constitution.

Ken Charles, General Mills’ Vice President of Diversity, also issued a letter throughout the company, outlining that he believed homosexual “marriage” would benefit employee productivity, and that if the amendment passed, it would be more difficult to retain skilled workers.

“I am proud to see our company join the ranks of local and national employers speaking out for inclusion,” Charles stated. “We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy – and as a Minnesota-based company we oppose it.”

On Thursday, Tony Perkins, founder of Family Research Council in Washington, D.C., called upon listeners to his daily radio commentary to join the organization in its boycott against the company.

“At Betty Crocker, the only thing they’re mixing up is their priorities,” he stated. “If you ask conservatives, Betty Crocker’s latest promotion is a recipe for disaster.”

Perkins then pointed to a website providing additional information on the boycott against Betty Crocker and its parent company General Mills, which includes a letter that supporters can sign to express their disappointment.

“I never thought that by eating Cheerios for breakfast I would be supporting gay marriage. Your decision to pander to same-sex marriage activists has forced me to choose between your food products and my conscience,” it reads. “As long as food is produced by other companies my conscience is going to win out over the desire for another bowl of Lucky Charms.”

A number of other food products manufactured by General Mills are named in the boycott, such as Bisquick, Green Giant, Pillsburg and Yoplait.

Similarly, efforts have also been organized against other nationally-recognized food chains, including the “Dump Starbucks” campaign. As previously reported, Tom Stobhar from the Corporate Morality Action Center confronted Starbucks CEO Howard Schultz during a shareholder’s conference in March, asserting that shareholder earnings were adversely affected after the company backed efforts to legalize same-sex “marriage” in Washington state last year. The company’s announcement had resulted in boycotts against the coffee king.

“In the first full quarter after this boycott was announced, our sales and earnings — shall we say politely — were a bit disappointing,” Strobhar stated.

“Not every decision is an economic decision. Despite the fact that you recite statistics that are narrow in time, we did provide a 38% shareholder return over the last year,” Schultz replied. “I don’t know how many things you invest in, but I would suspect not many things, companies, products, investments have returned 38% over the last 12 months.”

“Having said that, it is not an economic decision to me. The lens in which we are making that decision is through the lens of our people,” he continued. “We employ over 200,000 people in this company, and we want to embrace diversity — of all kinds.”

“If you feel, respectfully, that you can get a higher return than the 38% you got last year, it’s a free country,” Schultz said. “You can sell your shares in Starbucks and buy shares in another company. Thank you very much.”

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