WASHINGTON (BP) — Google is cracking down on sexually graphic content with two recent policy changes, one implemented in March and one that started in June. The new rules take steps to eliminate explicit material in Google’s advertisements and apps.

Google will no longer accept advertisements through Google AdWords that promote graphic depictions of sexual acts, according to an email the company sent to advertising accounts in early June. Morality in Media, a national organization opposing pornography, published the letter. The new policy will restrict ads containing or linking to explicit content.

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