Target to Spend $20 Million Adding Single-Stall Restrooms Over Opposition to Transgender Policy

Target Credit Mike Kalasnik-compressed
Photo Credit: Mike Kalasnik

The national retail chain Target has announced that it plans to spend $20 million in adding single-stall restrooms to stores without the option in an effort to quell opposition to its policy on transgender use of bathrooms and changing rooms.

“Some of our guests clearly are uncomfortable with our policy, and some are really supportive,” Target CFO Cathy Smith told reporters this week in a conference call.

As previously reported, Target outlined its company policy in April surrounding controversy over “bathroom bills” passed in North Carolina and Mississippi.

“In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,” the announcement said.

“We regularly assess issues and consider many factors such as impact to our business, guests and team members. Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position,” it continued.

The announcement drew both applause and criticism, and some vowed to discontinue shopping at Target until it changed its policy, including over a million Americans who signed the American Family Association’s (AFA) official pledge campaign to boycott Target.

But the company defended its policy, stating that it was committed to inclusivity.

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“We took a stance and we’re going to continue to embrace our belief of diversity and inclusion—just how important that is to our company,” CEO Brian Cornell said on CNBC’s “Squawk Box.”

He compared the backlash over the matter to the criticism the company received when it first used blacks for models in advertising.

“A couple weeks ago, one of our team members sent me a note reminding me that if we went back to the mid-60’s, our company was one of the very first to use African-American models in their advertising, and back then, it wasn’t well received,” Cornell said.

But he advised that Target would be adding single stall restrooms to assuage concerns about privacy and safety. Approximately 1,400 of the company’s 1,800 stores currently have that option.

Now, Target is moving forward with the plan to the tune of $20 million.

But AFA says that the concept doesn’t solve the problem as it only forces those who are uncomfortable with using the restroom with someone of the opposite sex to be constrained to the single stall restroom. AFA believes it should be the other way around.

“If the majority feel uncomfortable, they will have to go into the single-stall bathroom,” said spokeman Walker Wildman. “Transgender individuals should have to use the single-stall if they feel uncomfortable using the facilities assigned on their birth certificate.”

But transgender advocacy groups state that those who identify as no gender will likely use the single-stall facility.

“There are lots of gender nonconforming people who will be happy about this and will use those bathrooms,” Mara Keisling, executive director at the National Center for Transgender Equality, told the Wall Street Journal. “And most transgender people will continue to use the bathrooms that match their gender identity as they have been doing for decades.”

Target executives have acknowledged that the retailer’s traffic and earnings are falling, but do not wish to attribute the decline to their restroom policy.

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  • The Last Trump

    Looks like somebody discovered that they should have left well enough alone…
    Too late. Billions of dollars lost, and another twenty million spent trying to fix the damage done.
    But Target has now lost the trust of the VAST majority of it’s customers.
    Other retailers would be wise to take notice of the price to pay for pandering to politically correct liberal extremists.

    • Amos Moses

      Who could have seen this coming ……….. oh yeah ………. those of us who told them so …

      • LadyInChrist♥BlessedBeTheLord

        It looks like we won.At least the bathroom part. Someone else made a comment about thee dressing room. I am glad about the bathroom.

  • Gena B

    Fine put in single stall bathrooms. Transgender can use regular bathrooms, then I’ll use the single, no big deal.

    • LadyInChrist♥BlessedBeTheLord

      Me too.

  • Robert

    I solved this problem personally ..I just use isle 4 it’s very private there and after I’m done I just report to the front desk and say I think isle 4 could use a little clean up work.they always say thank you.. it always spotless when I return to a target to

    • LadyInChrist♥BlessedBeTheLord

      Until an elderly woman slips into your gift to the store workers to clean up.

  • Christian Curcio

    what about dressing rooms tho target?

  • sammy13

    “A couple weeks ago, one of our team members sent me a note reminding me that if we went back to the mid-60’s, our company was one of the very first to use African-American models in their advertising, and back then, it wasn’t well received,” Cornell said.

    Correcting a ‘wrong’ is not the same as supporting a perversion. Not even close!

  • Ja_cob

    As in the days of the androgynes and chimeras before the first Adam and heterogeneity equilibrium, so will it be in the days before the return of the last Adam – heterogeneity disequilibruim?

    “The notion of androgyny [transgenderism] wasn’t accepted in society until Dr. Sandra Bem, who was honored the American Psychological Association Distinguished Scientific Award in 1976, introduced the concept of ‘psychological androgyny’ to describe those men and women who did not fit into traditionally defined gender roles. She also forwarded the view that a blending of masculine and feminine dispositions is more adaptive than stereotypic emphasis on either alone. At the heels of Bem’s revelation, the gay liberation movement embraced the idea of androgyny, for it allowed lesbians and gay men to show their gender characteristics openly in society. Subsequently, the prevailing wind for social changes started to sweep across the globe, empowering women and softening the image of men, while altering the perception of human nature consisting of opposite sex roles to human nature unifying two complimentary sex roles as a legitimate gender.” Androgyny can have several meanings ranging from purely biological to psychological, social, and cultural: 1. being both male and female; hermaphroditic; 2. having both masculine and feminine characteristics; 3. having an ambiguous sexual identity; 4. neither clearly masculine nor clearly feminine in appearance; 5. in botany, having staminate and pistillate flowers in the same inflorescence. (Webster’s Revised Unabridged Dictionary, 2012)

  • Ja_cob


    “Gender Ideology Harms Children. Conditioning children into believing a lifetime of chemical and surgical impersonation of the opposite sex is normal and healthful is child abuse.

    Endorsing gender discordance as normal via public education [, including public events such as the NBA All Star games, added] and legal policies will confuse children and parents, leading more children to present to “gender clinics” where they will be given puberty-blocking drugs. This, in turn, virtually ensures that they will “choose” a lifetime of carcinogenic and otherwise toxic cross-sex hormones, and likely consider unnecessary surgical mutilation of their healthy body parts as young adults.

    … Human sexuality is an objective biological binary trait: “XY” and “XX” are genetic markers of health – not genetic markers of a disorder. The norm for human design is to be conceived either male or female. Human sexuality is binary by design with the obvious purpose being the reproduction and flourishing of our species.

    This principle is self-evident. The exceedingly rare disorders of sex development (DSDs), including but not limited to testicular feminization and congenital adrenal hyperplasia, are all medically identifiable deviations from the sexual binary norm, and are rightly recognized as disorders of human design. Individuals with DSDs do not constitute a third sex …

    The American College of Pediatricians urges educators and legislators to reject all policies that condition [or promote, added] children to accept as normal a life of chemical and surgical impersonation of the opposite sex. Facts – not ideology – determine reality. “

  • C.L Edwards

    STOP! Using my people and our struggle to support your sexual movement. Being Black and being LGBTQ are not the same. Stand on your own two feet my ancestors couldn’t piggyback on anyone else struggle to get what they wanted…let’s keep things equal stop mentioning Black people to justify your movement.

    • uninvitedguest

      opinions vary

  • katwomansz

    Just call the single stalls, Family Bathrooms.
    I see those around for a while.
    Transgenders can use them, no need to draw that stupid picture for them.

  • Marc E.

    I’m sorry. Did I miss something? Where is the “news story”?

  • peanut butter

    Sorry, I vowed not to go back to Target when they went to a non-gender specific toy department. Barbies next to baseball bats. Then they institute this crazy plan. One restroom for those who don’t want to go to the restroom with the opposite sex in there with them. The transgenders didn’t want to be singled out to go to their own private restroom… feeling excluded, but it’s OK for those who don’t want their children to witness perversion in the restroom to be singled out. That’s the opposite of inclusion.
    They should have never taken this stance. Looks like the Target stores will have inclusion… on of the list of stores going out of business.

  • Sue Duby

    Target sells the same items as many of their competition. Their clothes are made with inferior throw away material. Target’s attempts in every aspect to be the all inclusive store has simply failed even before the bathroom controversy. I haven’t gone in a Target to “window shop”–for two years. I will never go again–to me they’re obsolete & unnecessary; REDUNDANT ?