Hallmark Offering Cards to Celebrate ‘Gender Transitions’

The popular greeting card company Hallmark is selling cards to affirm those who identify as “transgender” and to celebrate those who are undergoing gender “transitions,” the company has confirmed.

“Hallmark is committed to helping people share what’s in their hearts with those they love, and we strive to be inclusive and relevant with our products,” the company said in a statement this week, as reported by Bustle. “We are committed to reflecting people’s real lives and enriching their relationships, and our mission includes all people.”

While Hallmark began making its transgender line available in 2015, the offering just recently came to light. The company features a variety of cards on its website for homosexual relationships and transgender identification.

“Your identity is who you are. Wear it proudly, celebrate it with loved ones, and love out loud,” the site reads. “Hallmark is proud to offer a wide selection of greeting cards crafted to capture the colorful, inspiring LGBTQIA community in all of its shapes and forms.”

“Regardless of orientation or identity, whether you’re in a same-sex relationship or one that transcends labels, we are here to help you celebrate love and milestones with creativity and sincerity,” it states.

Hallmark’s offerings include cards such as “mommy + mommy + baby makes three,” “it’s a simple story of boy meets boy,” “closets are for clothes,” “party so hard you can’t ever see straight” and “queen for a day is for underachievers,” the latter of which celebrates drag queens.

The company also sells cards offering well-wishes for those who are undergoing procedures to identify as the opposite sex, including, “You’re becoming who you’ve always been” and “You are trans-tastic.”

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In addition to being sold online, the company has also made its homosexual and transgender affirmation line available in some stores.

“We know how increasingly diverse our connections to each other are, and we’re here to help people express love, celebration, support or recognition in a wide range of situations,” Hallmark said. “It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another.”

Word about the cards has generated a mix of public opinion, with some pleased with the inclusion and others stating that gender dysphoria should not be encouraged.

“Will these be sold in the ‘You must be confused’ section?” one commenter asked.

“I usually stayed away from Hallmark brand because their themes were outdated. But [now], I think I’ll give them another look! They seem to be doing a great job adapting to how we live now,” another opined.

“The cynicism of capitalism; if there’s a market, they’ll cater to it,” a third remarked. “Since ‘trans’ has suddenly become a fad, I’m more concerned about young men/women buying into it, with permanent changes they’re simply not thinking about, from not having children to surgery. Even as someone not connected to the ‘community’ I know of two trans ‘regrets’ and there will be more over time.”

Hallmark began selling homosexual-themed cards approximately a decade ago.


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  • sammy13

    Anything for a dollar! I suppose that soon the HallMark TV Channels will start showing LGBTQ movies; up to an including embracing and kissing.

    • TheLastHonestLawyer

      And so? Fifty years ago people were screaming in horror when Captain Kissed Lieutenant Uhura on Star Trek. First interracial kiss on television (even it the characters were forced to kiss by a mind-controlling alien.)

      Corporations market to whoever pays. LGBT folks are consumers, and companies want their dollars.

  • Amos Moses

    satan is a tranny ………

    • Sisyphus

      Bob Dobbs is androgynous, he likes to keep the pinks guessing.

  • Becky

    Another company guilty of giving these confused souls all the rope they want.

    • Parodyx

      Perhaps they are not confused at all. I suspect their minds are crystal clear, and it’s yourself who is confused.

      • Amos Moses

        “I suspect their minds are crystal clear,”

        yep … they clearly see the cliff ahead …. and do not care ………

        • Parodyx

          Probably because it’s a cliff that exists only in your imagination, and they know they don’t have to be concerned about it.

  • Grace Kim Kwon

    Boycott another slave-owning company. US Sodom’s global quest for slavery by immorality and depravity. All Christians must counter the evil.

    • TheKingOfRhye

      Hallmark isn’t enslaving anybody. They’re selling cards to a certain market. They can do that, people can buy them, just like you or anyone else has the right to not buy them, or boycott them even.

      • Grace Kim Kwon

        America’s big companies support Sodomy and expect everyone to do the same. Every installation of falsehood is a slavery, because American companies are very powerful.

    • ZappaSaid88

      If these cards start selling well every other greeting card maker will join in. That’s free market capitalism.

      • Grace Kim Kwon

        But immorality should not be celebrated. Companies should concern about the truth and the welfare of people and not money. Immoral culture hurts people.

  • https://smultronstalletoutsidethecamp.wordpress.com Smultronstället

    For 30 pieces of silver they do not only sell their own soul but also cause the little ones to sin. There will be weeping and gnashing of teeth when these people will finally get what they deserve, while God’s elect will not get what they deserve but will instead inhabit the places our King has prepared for us.

    • TheKingOfRhye

      How on earth would greeting cards “cause the little ones to sin”?

  • Nidalap

    Keep the antacid handy…

  • Colin Rafferty

    Why is anyone upset about this? I think that sweet sixteens are an abomination, and my daughter didn’t have one, but it doesn’t bother me that Hallmark still sells cards for it.

    • Sisyphus

      What a shocker, a business does something to expand their market in a capitalist economy. 😎

      • Ambulance Chaser

        I wonder if the users of this site would like to make it illegal to sell transition or LGBT-friendly cards.

        • Sisyphus

          Sshhhh, don’t give anyone any ideas. 🙈🙉🙊

    • Ambulance Chaser

      Because they only believe in freedom insofar as it’s the freedom to do what they approve of.

      • Colin Rafferty

        Religious freedom for me, but not for thee.

      • Robert

        So then you would be for selling cards so Muslims can celebrate the beheading of Americans than to.

        • Ambulance Chaser

          I have no idea where you got that from.

          • Chris

            It’s because beheading people is so very similar to transitioning…or something. I’m drawing a blank here too.

        • TheLastHonestLawyer

          Hallmark has a great series of cards for Ramadan and Eid. They do not sell cards celebrating illegal acts, like White Christians assaulting minorities.

  • V-Ball

    Making money off sickos – well, why not?

    • Chris

      “Making money off sickos – well, why not?”

      They aren’t expecting fundies to buy these Hallmark cards.

    • TheLastHonestLawyer

      You realize they also market to your demographic with extremely religious cards and keepsakes? Hallmark markets to *everyone* in order to convince people that every possible occasion requires a $7 card.

  • Forgven

    I wont be going to Hallmark any time soon. But all these things must come to pass soon very soon He will be coming back. I will be so glad to get out of here

    • Chris

      If you checked your parents, grandparents, great grandparents, etc, all probably said something similar.

      • Amos Moses

        and they were all correct …………

        • Ambulance Chaser

          They were? Jesus came back?

          • Amos Moses

            yes they were ….. their lives are not over yet …..

    • WhiteGhetto

      Jesus is coming back in his bad ass space ship?

      • TheLastHonestLawyer

        Jesus built my hot rod.

  • Parodyx

    Here’s a novel idea. You see a greeting card aimed at the transgendered. The idea of it bothers you.

    Solution: Don’t buy it.

    There. All done.

    • peanut butter

      Watch sales plummet.

  • Trilemma

    Hallmark sell cards. They don’t judge people. They don’t try to change people. They accept people for who and what they are.

  • mikegillespie

    As a conservative, I have to respect free-market capitalism. The only problem with Hallmark’s decision is, where does it stop? The “Love is never wrong” crowd obviously isn’t going to be content with legalization of same-sex “marriage.” They will push for legalization of pedophilia as well. So, will Hallmark offer special cards celebrating the anniversaries of middle-aged men married to little boys? Yeah, they will. Hallmark is (or used to be) a respected company. By selling these cards for deviates, they are making deviance seem normal. It’s legal, but it’s wrong.

    • ZappaSaid88

      “They will push for legalization of pedophilia as well. ” – No they won’t. Same sex marriage has been legal in massachusetts since 2004 and there have been ZERO attempts at making pediphilia legal. Enough with your mindless slippery slope arguments.

    • Colin Rafferty

      That is incorrect. Pedophilia is very different from same-sex whatever, because it involves coercion. What multiple consenting adults do is their own business. But children cannot consent.

      And I know that some media outlets like to claim that the LGBTQ groups want pedophilia legalized, but they are liars.

  • peanut butter

    If your identity is who you are, and you should share it proudly… why did Hallmark keep this ‘in the closet’ by selling the cards ONLY online???

  • Dianne

    LGBTQIA now needs to add a P for PERVERTS! God will NOT SPARE THEM IN THE DAY OF WRATH. All Christians should diligently pray for their REPENTANCE. Many have already repented to God and now have AWESOME TESTIMONIES TO THE GLORY OF GOD. You can find these testimonies online and YouTube. God is moving on the hearts of people to Come to repentance daily and HIS WILL SHALL BE DONE! Amen