LONDON (The Christian Institute) — Tesco has come under fire for a joint promotion with confectionary brand Skittles to celebrate Pride in London—a homosexual rights festival.

All-white packets of Skittles are being sold in stores across the UK alongside explanatory text which reads: “During Pride, only one rainbow matters. So we’ve given ours up to show support.”

Proceeds from each packet sold will be given to LGBT organizations chosen by Tesco.

Skittles’ brand owner Wrigley said its decision to drop the iconic rainbow branding from packets is intended to show support for Pride in London and “celebrate diversity and inclusion”.

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