(The Christian Institute) — Lush, best known for its handmade bath bombs and soaps, has decided to throw its weight behind promoting transgenderism in North America.

Every outlet has cleared its windows in order to push pro-trans adverts on the passing public.

In-store, customers will also be given a “how to be a trans ally” guide as part of the two-week campaign. The guide tells people to affirm transsexuals and offers tips for being a “better ally.” These include avoiding using terms such as “ladies and gentlemen” because they “assume genders and exclude people.”

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