Petitions Call Canadian Ice Cream Chain ‘Sweet Jesus’ Blasphemous, Request Name Change

Photo Credit: Magda Knyszynski

At least two online petitions are expressing concern over a Canadian ice cream chain, which some Christians consider to be blasphemous in the way it uses the Lord’s name and distorts the cross of Christ.

The chain “Sweet Jesus” was founded in 2015 by Andrew Richmond and Amin Todai, and is stated to have been named after an employee’s exclamation when tasting the ice cream.

On its website, the company writes, “Our name was created from the popular phrase that people use as an expression of enjoyment, surprise or disbelief. Our aim is not to offer commentary on anyone’s religion or belief systems. Our own organization is made up of amazing people that represent a wide range of cultural and religious beliefs.”

However, online photos show that some locations of the ice cream eatery use an upside down cross for the “t” in “sweet,” and spoons and cups also bear the inverted crucifix. Flavor names include “red rapture,” “hella nutella” and “sweet baby Jesus,” and among its drink choices are bottled “holy” water.

“Bless your mouth,” the eatery’s signs read.

Subway ads additionally include religious themes such as “Eat like it’s your Last Supper” and “Everyone has a cross to bear; yours won’t be hunger,” and one online image reads, “Thou shalt not take the Lord’s name in vain, but God [expletive], that’s delicious.” The website’s social media page also jokingly reads, “Thou shalt follow.”

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“This is a mockery of taking the Lord’s name in vain and also highly offensive to Christians,” one petition, launched by Ian O’Sullivan, reads. “The imagery used to promote the brand is also anti-Christ and therefore anti-Christian, for example, using upside down crosses on the labels of the ice cream cups.”

“God forbid the name of the prophet Muhammad was used in this manner or the name of Allah against Muslims. So why is it that the name of Jesus Christ can be openly mocked in our so called fair, equal, and democratic society?” he asks.

“[T]his is anything but a mere mistake. Both in their promotional materials and menu selection, it is plain to see that Richmond and Todai have every intention of mocking Christ and Christianity,” reads another petition on CitizenGo.

“The message is clear: ‘Sweet Jesus’ is all about trashing Christianity and mocking the saving work of our Lord Jesus Christ.”

Signers of the petitions agree to boycott the ice cream chain until it changes its name.

The company has 113,000 followers on Instagram, and while the majority of its locations are in Canada, one eatery is open at the BWI airport in Baltimore, Maryland.

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  • George Ludwig

    Richmond and Todai are what? Jewish? And atheist of Buddhist parents? Why not open a bakery juice shop called “Crushed Jews” featuring oven baked Holocaust blueberry muffins? Cute huh?

    • Haine Fogarty

      You are comparing an Ice Cream store name to the slaughter of 6,000,000 people……. Alright man way to go as far out on that limb as possible lol

      • Nathan

        Aaah, let’s not forget in the same vein, thousands of Christians who are doing no violence against anyone are slaughtered daily around the world & it rarely makes the news, more accurately it’s suppressed. Obviously stooping to the same behaviour is out of the question & yes the extermination of far beyond 6 million Jews is not the same as a blasphemous ice-cream chain, but we won’t ignore it either.

        • james blue

          Thousands of people of all faiths and lack of who are doing no violence against anyone are slaughtered daily around the world

      • Kathy Brown, Esq.

        George is not “out on a limb”. You are Haine.

        George’s analogy is precisely apposite.

    • Tangent002 ✓

      Is “Crushed Jews” a common phrase in your neck of the woods?

      • james blue

        It supposed to be jewels, but one tends to have trouble finishing words when they are crushed

    • S123

      I don’t see sacrilege as comparable to joking about the Holocaust. I’m non-religious Jew, so I’m not generally offended by sacrilegious humor either way. What I do find disturbing is some of the photos they have of kids, such as an image of a girl, which is based on child beauty pageants.

  • islander

    not one call for a petition ever for the removal and prosecution of pedophile priests and clergy. At least we all know whats most important.

    • robert boe

      Yes Creatures Sinning against there God are more serious than creatures sinning aganst each other.

      • Samwise

        You can’t be serious.

        Your deity is omnipotent. All powerful. The creator.

        Do you think so little of your deity that you think his feefees need more protection than a helpless child?

        We have a responsibility to protect children. According to the gospels, Jesus said so.

        Jesus overcame death, right? I’m sure he can’t be hurt by an ice cream shop. I would think an all mighty, all powerful deity would be able to take care of himself.

        • robert boe

          Whoa. That unfair. No where did i state any kind of human get back.

          • Samwise

            Gee, I thought you said:

            Creatures Sinning against there (sic) God are more serious than creatures sinning aganst each other.

            So which is it? Is a flippant ice cream shop name (“sinning against god”) more serious than raping a child (“creatures sinning against each other”). That’s what you said.

    • Amos Moses – He>i

      i doubt you do ……….

    • Kathy Brown, Esq.

      You’re kidding, right?

      In the wake of the pedophile scandal as we have , as we speak, “priest” convicts doing lots of time behind bars, including one LWP (life w/o parole). Untold millions of Catholics condemned this horror, and only God knows how many left the Church because of it.

      This vile ice-cream brand is indeed disgusting. But what it has to do with pedophile priests, escapes me.

  • MCrow

    As long as they don’t make ice cream cakes for gay weddings, what’s the big deal?

  • Haine Fogarty

    Really? This is a thing? This is just as ridiculous as when everyone was up in arms about Starbucks and removing snow flakes. The picture of a pagan goddess as their logo? Crickets, remove snowflakes and people lose there minds.

    Perhaps we should make a louder noise about stopping Christians from being beheaded or legally shot in the street by Islamist terrorists or a psycho dictator with little man complex. Nor do we have to worry about being hacked to death by Machete wielding Hindu Fundamentalists in the streets like they do in India. Can I get a collective Thank You GOD that we are this blessed here.

  • Griffith C

    If you don’t like it, shop elsewhere. Freedom of speech means they can call their products whatever they want.

    • vicnicholls

      Then why can’t the homosexuals who sue bakers, etc., do the same thing? Why shouldn’t this group for sued for religious discrimination?

      • Lexical Cannibal

        Using publically available iconography =/= denial of service over religious differences. Saying “you’re welcome to buy, but you may want to look elsewhere if you’re offended” is entirely different from “I won’t sell to you because of who you are.”

        • Amos Moses – He>i

          “”you’re welcome to buy, but you may want to look elsewhere if you’re offended” is entirely different from “I won’t sell to you because of who you are.””

          NOPE …. part two there is a FALSE narrative ….. “I won’t sell to you because of who you are.” is REALLY “I won’t sell to you because of what you want me to participate in by doing so.” ….. just like a bartender REFUSING to sell a drunk another drink who is going to get into his car and drive ……………

      • Michael C

        Why shouldn’t this group for sued for religious discrimination?

        …because they’ve discriminated against no one.

      • Samwise

        Did the ice cream shop refuse to serve christians?

        Did they say christians can buy some flavors but not others?

        If so, then christians would have been illegally discriminated against, and would have standing to sue.

        Do you really not understand the difference between:

        “This is my product. Anyone can buy it. Or not.”


        “This is my product. Some peoole can buy my product. But you can’t buy the exact same item ‘cuz you’re yucky.”

        • vicnicholls

          After a shop run by homosexuals refused to serve Christians and kicked them out, at least the Christians acted more mature by only saying they couldn’t have something against their beliefs, which homosexuals DELIBERATELY went in to start a lawsuit/fight on the issue. The Bible teaches 1 man/1 woman marriage. I haven’t seen anywhere where they were “yucky”, just against Bible teachings. All the media is for suing Christians, not the other way around.

          • Samwise

            Identify the time and place.

            If this happened, was it because of their conduct in the store?

            If they were refused service simply because they were christians,
            1. That is illegal and
            2. The lack of reaction is hard to believe.

            Many Christians tend to object to not being privileged. Christians can give invocations at govt meetings, but they can’t stand any other group getting that privilege. They can have christian religious symbols on veteran memorials, everyone else gets to lump it.

            It is possible, but very rare, for christians to not demand super respect.

  • Reason2012

    If they refuse to change it, then create an ice cream shop called sweet muhammed, with a cartoon of muhammed, and watch how suddenly they’ll pretend to get it.

    • Tangent002 ✓

      “Sweet Muhammed?” Oh, come on. You can do better than that!

      How about the ‘Allahu Ak Bar ‘n’ Grille’?

  • james blue

    In other countries Christians are being jailed, having churches outlawed and in some cases they are being killed.

    Still at least they don’t have to worry about the name of an ice cream

  • Vera Holmes

    “The woman … having in her hand a golden cup full of abominations and the filthiness of her fornication.” Revelation 17:4

  • Vera Holmes

    A little leaven corrupts the whole. Passover is upon us.

  • Lexical Cannibal

    For so long as Christianity continues to prostitute itself by holding up Donald Trump and the rest of the venomous parasites known as the “Religious Right,” let them be blasphemed.

    • robert boe

      Why did you bring Donald Trump up ? He did not name the ice cream store .if he had it would be called Trump ice cream. Which would have been fine .

      • Lexical Cannibal

        Because bending over backwards to excuse Trump’s cartoonish levels of destructively self-interested villainy in order to ride his coat tails into power is one of the most hypocritical things I’ve seen conservative Christianity do in years. Perhaps in my lifetime. For the time being, they are inextricably linked.

        • Samwise

          I would say they’re linked forever, not just for a while.

    • Amos Moses – He>i

      Trump and the whole republican crowd of pols …… a little too liberal for me ………

  • Susan Perelka

    What’s needed is for the gospel to be proclaimed. Have we forgotten that this is what we are to do. Go and make disciples of all the world (Christ followers). The enemy is trying to get our eyes off of that task by getting us to fight over little things. There will always be mockers, there will be trials and tribulations ,our LORD told us that. Those things shouldn’t stop us from proclaiming Gods gospel message, which is what people really need. Some will accept it and some won’t. Just keep telling it. People are going to hell why we fight over little things, share the gospel message in love, keep our eyes on the task, saving souls from going to hell for eternity. The scriptures warn that we should not bite and devour one another, lest we consume one another. A house divided against itself cannot stand. We know satan’s tactics, don’t fall for them. Tell the good news of Jesus Christ.

  • Lydia Church

    It is evil and anyone defending this on any grounds is also guilty of blasphemy.
    I signed the petitions and hope too that they will close up. Of course I would never buy anything from someplace like that!
    And one day is sweet revenge:
    “But the fearful, and unbelieving, and the abominable, and murderers, and whoremongers, and sorcerers, and idolaters, and all liars, shall have their part in the lake which burneth with fire and brimstone: which is the second death.” Revelation 21; 8
    and it goes without saying: … and the blasphemers…! and many more…..
    Repent now while you still can!

    • Samwise


      Do you honestly think burning a human being alive is a rational response to a an ice cream store being named something you don’t like?

      And you describe burning a human being alive as “sweet revenge”?

      Sweet revenge? Blech.

      It appears thinking about a human being burned alive makes you happy.

      I do not see anything admirable in your beliefs. Compare your joy in the idea of a person being tortured and the store owners’ lighthearted flippancy. It’s no contest as to which is distateful.

      • Amos Moses – He>i

        “I do not see anything admirable in your beliefs.”

        explain that to Him when you see Him … and you will see Him ………..

      • BuckeyePhysicist

        Absolutely. Vengeance is the Lord’s purview, not that of man. (Deuteronomy 32:35)

        • Samwise


          Flippancy deserves being tortured? If your child were rude to you, would you torture them for a year? Yet you praise a deity who you believe responds to flippancy with thousands of years of torture.
          Do you have any clue how disgusting that is?

          Thanks for the reminder of how great it is to be done with Christianity and have morals that are rational and reasonable rather than out of proportion cruelty.

  • msicairos

    Here is the phone number; 647-888-8420 they will answer; Let them know how you feel. I just did!

    • Samwise

      There are people at the other end of that phone number. Doxing people (or businesses) to promote harassment is vile, disgusting and immoral.

  • msicairos

    647-888-8420 is their phone number; They will answer.

    • Samwise

      Really? Doxing? There are people at the other end of that phone number. Doxing people (or businesses) to promote harassment is disgusting, immoral and simply wrong.

      • Amos Moses – He>i

        in YOUR opinion ……….

  • msicairos

    Anyone defending this company’s business practices are not saved and are Spiritually dead; Please don’t waste your time by responding; They are ignorant fools. If one is not offended, you don’t have the resurrected Holy Spirit in you; Therefore are nothing but lost fools.

  • Amos Moses – He>i

    we should not expect the unbelieving world to act in a christian manner …… they will always act according to their nature as unregenerate pagans …… and this is just a sign of how close to His return we really are …………

  • peanut butter

    The upside down cross is the symbol of satanists. And all the rest is just more blasphemy.

  • SolontheWise

    What’s blasphemous is calling the idea that God saves some and torments the rest forever “good news” or “evangelical” (good news or well-message bringing). Tormenting billions of His Own creations endlessly is horrible news – what a slur upon the character of the God and Father of our Lord Jesus Christ!

    Scriptures that teach the salvation of all: I Timothy 4:9-11, 2:1-7,
    Romans 5:18-19, 8:18-21, 11:25-36, I Corinthians 15:20-28, Ephesians 1:7-11,
    3:14-19, Philippians 2:9-11, Colossians 1:12-23, Hebrews 2:5-10, 9:23-26, John
    12:20-33, I John 3:8. Please see atruergod dot com.

  • While I’m against such an in-your-face name for the company, it is a legal name for commerce. The best way to force the company to change its name is simply to advertise boycotting the product.