The popular razor brand Gillette, known for its motto “The Best a Man Can Get,” released a video to social media on Thursday that shows a father encouraging his daughter — who identifies as a man — as she shaves her face for the first time.
“Growing up, I was always trying to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man I want to become,” the young woman, who now goes by the name Samson, says in the advertisement.
“I always knew that I was different. I didn’t know that there was a term for the type of person that I was,” she states. “I went into my transition just wanting to be happy. I’m glad I’m at the point where I’m able to shave.”
Samson then practices her strokes and her father affirms the motions. The two then go into the bathroom, where Samson has lathered up.
“Don’t be scared,” Samson’s father coaches as the two stand over the sink. “Shaving’s about being confident.”
“You are doing fine,” he encourages.
“I’m at the point in my manhood where I’m actually happy,” Samson tells viewers. “It’s not just myself transitioning. It’s everybody around me transitioning.”
The advertisement ends with Samson smiling as the motto for Gillette appears on the screen: “The Best a Man Can Get.”
Gillette, which is owned by Procter & Gamble, stated on its Facebook page that the brand is “taking steps to be more inclusive with how gender is represented in our marketing.” It also responded to one commenter, “As a brand committed to helping men look, feel, and act their best, we think it’s important to embrace inclusivity in how we portray masculinity.”
While a number of viewers praised Gillette for being “inclusive,” others expressed disappointment and vowed to never buy the brand again.
“As the Mama Bear to an amazing young man who happens to be trans, I thank you from the bottom of my heart. The tears flowed watching this. Thank you for representing the trans community. This is so wonderful,” one commenter wrote.
“Thank you, Gillette, for including all men in your advertising, and thank you Samson for sharing your story and helping me feel represented!” another stated.
“As a trans woman who still has to shave her face frequently, I am happy to see Gillette representing the trans community. Btw Gillette, can I be your trans female spokesperson?” a third asked.
“Why haven’t you learned from your other ads and over-the-top wokeness?” one opposing commenter wrote. “Just be a razor company and stop trying to force this down people’s throats.”
“Just threw all my Gillette products away,” another advised. “This is ridiculous! They are razors, not political props!”
“Gillette [is] really utilizing the crumbling morality of America to be in the spotlight,” a third lamented.
As previously reported, the Bible teaches that there is “nothing new under the sun,” as all men are born with the Adamic sin nature, having various inherent inclinations that are contrary to the law of God and being utterly incapable of changing by themselves. Jesus taught that “out of the abundance of the heart, the mouth speaks,” and that men must be supernaturally regenerated by the second birth, and be transformed from being in Adam to being in Christ, or they cannot see the kingdom of Heaven.
“If any man walk in the day, he stumbleth not because he seeth the light of this world. But if a man walk in the night, he stumbleth, because there is no light in him,” he said in John 11:9-10.
In John 8:12, Jesus declared, “I am the light of the world; He that followeth me shall not walk in darkness, but shall have the light of life.”