Hair Care Brand Pantene Releases ‘Holiday’ Video Series About Family Acceptance of ‘Transgender’ Identity

The hair care brand Pantene, owned by Procter & Gamble, has released a series of “BeautifuLGBTQ” videos on social media that feature various individuals who identify as transgender discussing the challenges of coming home for the holidays and how their family has come to accept their new “gender identity.”

“Going home for the holidays, I want to celebrate my transness, my gender non-conformity,” states M.J., who identifies as neither male or female and goes by “they/them/theirs.” “My journey has been this expression of defiance, an expression of boldness. I’m going to do what makes me feel good.”

“The holiday season has drastically transformed for me since coming out as trans,” a man who goes by the name Crystal also outlines. “There’s been a lot of negotiation on appearance, clothing, makeup, hair. But over the last couple of years, my mother has come around and actually said I was pretty.”

A third video features a woman who goes by the name Steven, who shares how her family, and even her dog, saw her a bit differently after she began presenting herself as a man.

“After having taken testosterone, my dog didn’t recognize me because my voice was lower and I smelled different,” she states. “And it was kind of the same reaction from my family where everything was an inch to the left.”

“I thought … [my father] would never come around and accept me, and he finally did. He called me his daughter, baby girl,” another recording with a man who goes by the Miliana, outlines.

Each also offers their advice to others who identify as transgender or shares their view about coming home for the holidays.

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“To any young trans person going home for the holidays, stay strong. Give them time, because they will come around,” one states.

“I hope that young kids growing up can see me and know that you can be all of this. Be brave, be strong, don’t hold back. Be your true authentic self. Other people will get in line,” another remarks.

“For youth going home who are trans and gender non-conforming, let the holidays be a time when they can remember you as your authentic self,” a third opines.

The videos end with the Pantene brand name and the slogan “Coming home should be beautifuLGBTQ.”

The series was produced in partnership with GLAAD, formerly known as the Gay and Lesbian Alliance Against Defamation, and one features music from the Trans Chorus of Los Angeles.

In October, Pantene retweeted posts from GLAAD in celebration of Spirit Day, which supports homosexual and transgender youth and combats bullying.

“Got Spirit? We do! Celebrate #SpiritDay with us to help end LGBTQ+ bullying: we’re donating 30% of every Amazon purchase today to @GLAAD,” it also posted on Oct. 17.

As previously reported, while some view transgenderism as a medical condition, Christians believe the matter as a spiritual issue — one that stems from the same predicament all men everywhere face without Christ.

The Bible teaches that all are born with the Adamic sin nature, having various inherent feelings and inclinations that are contrary to the law of God, and being utterly incapable of changing by themselves.

Jesus outlined in John 3:5-7 that men must be regenerated by the second birth, and be transformed from being in Adam to being a new creation in Christ, or they cannot see the kingdom of Heaven. It is known in Christianity as the doctrine of regeneration and is a working of the Holy Spirit.

A man who has been regenerated by the Spirit of God consequently no longer lives unto himself, but to please the Lord.

2 Corinthians 5 exhorts, “And that He died for all, that they which live should not henceforth live unto themselves, but unto Him which died for them and rose again. … Therefore, if any man be in Christ, he is a new creature: old things are passed away; behold, all things are become new.”

“Examine yourselves, then, I pray you, whether you are born again. Have you good solid reasons for thinking that you have put off the old man which is corrupt, and put on the new man which is created after God in holiness?” once asked the late Anglican preacher J.C. Ryle in speaking on regeneration.

“Are you renewed in the spirit of your minds? Are you bringing forth the fruits of the flesh or the fruits of the Spirit? Are you carnally-minded or heavenly-minded? Are your affections with the world or with God? Are you natural men or are you spiritual men? Oh, but it were no charity in me to keep back this weighty truth; and it will be no wisdom in you to put off and delay considering it.”


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