JC Penney recently released its June publication, which highlights deals geared toward Father’s Day. Inside the catalog features an advertisement with homosexual “couple” Todd Koch and Cooper Smith, along with their two children. Adjacent to the photograph reads, “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
In response, the group One Million Moms, a division of the American Family Association, is alerting Christians to continue to boycott the company.
“One Million Moms (OMM) is disturbed that JC Penney’s (JCP) is continuing down the same path of promoting sin in their advertisements,” it writes on its website. “JCP will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.”
When asked about the advertisement, company spokesman Joseph Thomas stated, “In celebration of Father’s Day, we’re proud that our June book honors men from diverse backgrounds who all share the joy of fatherhood.”
Last month, JC Penney featured an advertisement with two lesbians in its Mother’s Day issue, causing much discussion nationwide.
Ellen DeGeneres, an open homosexual, is the company’s current spokesperson.