SAN FRANCISCO – Burger King has come out of the closet in full support of the homosexual lifestyle, and is now even naming a hamburger to prove just how ‘proud’ it is of the sin.
The fast food chain is launching what it is calling “The Proud Whopper,” which is enclosed in a rainbow-colored wrapper with the inscription: “We are all the same inside.”
The burger in its colorful packaging will be sold through July 3 at one Burger King restaurant located in San Francisco, a city known for its celebration and promotion of homosexuality and where sexually-transmitted diseases well exceed the national average.
Last weekend, the fast food chain was a proud sponsor of the 44th annual San Francisco Pride Celebration & Parade, which also passed by its downtown restaurant where workers sold “Proud Whoppers” and handed out some 50,000 rainbow Burger King crowns that were worn by parade participants and spectators.
Fernando Machado’s senior vice president of global brand management at Burger King, who led the effort, said that it was first time that Burger King sponsored a “gay pride” event in the U.S., though it may have done so overseas.
Machado stated that highlighting this special burger as a part of the event “showcases who we are as a brand”.
“It shows how we, as a brand, believe in self-expression,” he stated.
Today, Burger King released a two-minute video about the “Proud Whopper” on its YouTube channel, which Machado says is the chain’s localized effort to support actions that promote its recently-adjusted slogan: “Be Your Way.”
The video was created by Burger King’s Miami ad agency and was intended to capture customer discussion about whether or not the burger is any different than its same-priced traditional Whopper. Ultimately, customers discover, and in one case tearfully so, that the only difference is the rainbow wrapper.
According to Machado, all “Proud Whopper” sandwich sales will be donated to the Burger King McLamore Foundation to provide scholarships to openly homosexual high school seniors that will be graduating in 2015.
Machado says that there are no immediate plans to broaden the promotion, but hinted that the fast food chain “may consider something even bigger later on.”
Burger King is not the first major corporation to come out in support of homosexuality.
Chipotle, whose owner is openly homosexual, has sponsored floats in homosexual pride events nationwide. Additionally, Starbucks, whose CEO told a shareholder who objected to the company’s promotion of homosexuality last year that he could sell his shares, recently marked the 40th anniversary of Seattle Pride by flying an enormous 800 square foot rainbow flag over its headquarters in Seattle.
Become a Christian News Network Supporter...
Dear Reader, has ChristianNews.net been of benefit and a blessing to you? For many years now, the Lord has seen fit to use this small news outlet as a strong influential resource in keeping Christians informed on current events from a Biblical worldview. With much compromise and many falsehoods in modern-day Christianity, we strive to bring you the news by keeping Christ and His word in focus. If you have benefited from our news coverage, please prayerfully consider becoming a Christian News supporter by clicking here to make a one-time or monthly donation to help keep the truth of God's word widely and freely published and distributed. May Christ continue to be exalted through this work!
