(The Telegraph) — John Lewis has launched a range of gender-neutral children’s clothes, becoming the first retailer in the country to remove “boys” and “girls” labels.

The department store said it did not want to “reinforce gender stereotypes” with its childrenswear, which now has unisex labels on all clothing from 0-14 years.

School uniforms are still in gender categories but are expected to switch to unisex soon.

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