As the sin of homosexuality becomes more of an accepted behavior in American culture, satellite television provider DirecTV and drug store giant CVS have become the latest to join the bandwagon of major corporations pushing homosexuality in marketing campaigns.
In a commercial entitled Rivalry, DirecTV uses two men who state that they are “just like any couple” to promote the provider’s NFL Sunday Ticket.
“Chris and I have our friendly rivalry,” the ad begins, showing the two men smashing through the living room window as the dog runs for cover. “Giants, Cowboys—you know the deal.”
“But we sure agreed on getting rid of cable, and upgrading to DirecTV with NFL Sunday Ticket,” it continues, one man clinging to the other as they fly through the air. “It’s the only way we can watch our favorite teams every week.”
“Sure, we still argue sometimes,” one of the men states. “But we’re just like any couple, really,” the other chimes in.
According to reports, DirecTV has been providing homosexual-themed movies via its pay-per-view services for years.
In a new television commercial for CVS, now known as CVS Health, homosexuality is featured more subtly with a brief two-second video clip of two men who viewers agree are meant to depict a couple.
The advertisement shows a variety of individuals making wishes by crossing their fingers, picking a clover or bowing their head over a birthday cake.
“The wish we wish above all, for ourselves and those we love, is health,” it begins, with the men appearing seconds later. “So, we quit selling cigarettes at our CVS pharmacies. We’ve designed a comprehensive program to help smokers quit, too.”
CVS Health also features an article on their official website entitled Gay or Straight: Can You Really Change? written by Sherman M. Fridman, JD. Although the article notes that same-sex attraction is different from actual homosexual behavior, it concludes that “[a]cceptance [of one’s homosexuality] is an important psychological step.”
Fridman uses the stories of two individuals, David and Judith, to state that people should embrace homosexual temptation and not resist it.
“Judith is a case in point. She had been raised in a ‘fairly religious, conservative’ family in the Midwest. A virgin when she married, Judith had never been excited about dating men. Although she was married for 14 years and had a child, she says she did not feel particularly close to her husband,” the article states.
“David and Judith are both finally comfortable with their homosexuality, and both believe that sexual orientation is not something that can be changed,” Fridman concludes. “They both insist that the lives they lead are perfectly normal.”
DirecTV and CVS are among a myriad of corporations that have sought to include homosexuality in their marketing or have announced their support for same-sex ‘marriage.’ As previously reported, in 2012, cereal giant General Mills came out in support of same-sex ‘marriage,’ and dessert mix company Betty Crocker did the same a year later, donating cakes to three homosexual twosomes for their “wedding.”
JC Penney published Mother’s Day and Father’s Day print ads depicting homosexual couples in 2012, and in 2009, the Campbell’s Soup Company placed a two-page ad featuring two lesbians in the homosexual publication The Advocate. Starbucks defended its support for same-sex “marriage” last year despite boycotts against the company, and the restaurant chain Chipotle was featured two homosexual pride parades. In San Francisco, Burger King advertised its “proud Whopper” earlier this year, and Nabisco promoted its Honey Maid grahams and Teddy Grahams in a commercial that featured a homosexual couple.
Home Depot, Target, Walgreens, Microsoft and Levi’s, among others, have also met resistance from Christian organizations for their support of the homosexual lifestyle.