A new commercial released by the popular pharmaceutical company Tylenol features a lesbian twosome, along with the ex-husband of one of the women, who raise their children together as a family.
The commercial is part of Tylenol’s “What Matters Most” video series, which focuses on American families.
“For 60 years, the makers of Tylenol have helped to care for families,” a description of the video, which has been viewed over 55,000 times, outlines. “To celebrate the holidays this year, the makers of Tylenol decided to put a modern spin on Norman Rockwell’s classic holiday painting ‘Freedom From Want’ to help illustrate how modern families come together to celebrate what matters most during the holidays.”
Abigail Rockwell, the granddaughter of Norman Rockwell, opens the commercial.
“Norman Rockwell painted America’s story for sixty plus years,” she states. “Our definition of family is now expanding and blossoming, so it’s not this rigid, fixed picture of what the family is.”
The advertisement then introduces viewers to what is known as the Beser Carr Schneider Musich family.
“Craig and I were married for 10 years. We’ve known each other since we were 12,” one of the women, identified as Rachel, explains. “When we divorced, we had Cole and Elias, and we decided that they should never be divided between the households.”
Another woman then outlines that she began a relationship with Rachel when she and Craig were separated.
“Rachel and I started dating with Craig’s blessing,” she states.
But the women explain that when they brought another young boy into the home, they were concerned that he would grow up without a father. And so, Rachel thought of her husband again, who she thought would help raise him and serve as the father figure.
“We don’t talk about halves or steps,” Craig says. “We talk about family and siblings and parents, and the willingness to remain included.”
“I’m extremely proud of my family,” a third woman states. “We’ve had our rough moments, and we’ve worked hard to be the family that we are, but everybody right here is what matters. We’re a family that’s trying to raise our children. We just happen to be four parents trying to raise our children.”
It is not clear if the woman is Craig’s new wife or exactly what relationship she has to the others.
“Family is what you make it out to be,” Rockwell concludes.
Tylenol is among a myriad of corporations that have sought to include homosexuality in their marketing or have announced their support for same-sex “marriage.”
As previously reported, DirecTV and CVS both recently came out with commercials featuring homosexuals, and in San Francisco, Burger King advertised its “proud Whopper” earlier this year, while Nabisco promoted its Honey Maid grahams and Teddy Grahams in a commercial that featured a homosexual couple.
In 2012, cereal giant General Mills came out in support of same-sex “marriage,” and dessert mix company Betty Crocker did the same a year later, donating cakes to three homosexual twosomes for their “wedding.” JC Penney published Mother’s Day and Father’s Day print ads depicting homosexual couples in 2012, and in 2009, the Campbell’s Soup Company placed a two-page ad featuring two lesbians in the homosexual publication “The Advocate.”